──── ABOUT BRAND CRAFT CoLAB
A relationship-driven, purpose-led activation partner.
BrandCraft was built on a simple belief — that brand experiences should be crafted with as much care as the brands themselves.
We’re a hands-on team that works alongside our clients to plan, build and deliver activations, events and campaigns that make people feel something.
We’re not the biggest agency. We don’t want to be. We want to be the partner you trust, year after year, to execute the work that matters most.
As a values-led business, our work is grounded in integrity, excellence and purpose. Our faith shapes how we lead, serve and build relationships — with honesty, care and long-term thinking at the center of everything we do.
──── OUR MISSION
To serve businesses through world-class campaigns and experiences that create real impact while building meaningful long-term relationships.
──── OUR VISION
To become a leading brand activation and experience company in South Africa — known for meaningful execution, trusted partnerships and experiences that move people.
Excellence
Premium standards from strategy to execution. Every detail matters.
Integrity
Honest pricing. Honest counsel. Honest delivery.
People-First
We lead with empathy for our clients, teams and audiences.
Long-term Partnerships
We invest in relationships, not transactions.
Purpose Driven
We work on things that matter, creating experiences with real impact.
Built by people who genuinely care about the outcome.
We work closely with our clients from concept to execution; bringing strategy, creativity and hands-on support to every campaign, activation and experience we deliver.
Jean – Jacques Schmidt
Founder & Director
Jean-Jacques leads BrandCraft with a hands-on approach to strategy, execution and client relationships. From large-scale activations to campaign logistics and brand experiences, he’s involved in every stage of bringing ideas to life — ensuring every project is delivered with excellence, creativity and purpose.
Minnette Schmidt
Director & Creative Lead
Minnette brings the visual heart of Brand Craft to life through creative direction, styling and brand storytelling. With a strong eye for detail and aesthetics, she leads the creative concepts behind campaigns, content, décor and visual experiences that feel intentional, elevated and memorable.
Danika Schmidt
Operations & Client Experience
Danika plays a key role in coordinating projects, supporting operations and ensuring clients have a seamless experience from start to finish. With a people-first mindset and strong organisational approach, she helps keep campaigns, activations and events running smoothly behind the scenes.
Michelle Short
Operations & Client Experience
Michelle supports the day-to-day execution of projects through client communication, operational support and campaign coordination. Passionate about people and service, she helps ensure every client interaction and event experience is handled with care, professionalism and attention to detail.